Will is currently Head of Research for Google’s Ecosystem Growth team.

Will earned a BA in Psychology cum laude from the University of Pennsylvania. He then held industry roles in New York and Madrid, before returning to academia as the inaugural Decision Neuroscience doctoral student at Temple University. He also conceptualized and developed a nightlife discovery app, HotMaps, which received seed funding and was open beta-tested in Apple App Store. Will’s academic research, has been published in Oxford University Press journals such as the Journal of Consumer Research and Social Cognitive and Affective Neuroscience, which have garnered public press coverage by major outlets such as Forbes, Reader’s Digest, and Newsweek.

He was then the co-director of TechX Lab in Switzerland, where he led human-computer interaction research focusing on the emerging tech. In 2022, he began working for TikTok, leading UX research efforts for Global Strategy and acting as a Head of Research for US market from 2023-2025. Will then joined Google in 2025, where he leads a team working on the ‘liminal’ user spaces that undergird Google’s interconnected app ecosystem, spanning over a dozen interdependent products.